THE GUTTER

get 'em in the streets

The Gutter.tv is a project for an on-line webisode which features underground Hip-Hop artists. The project challenge included creating a brand logo, various collateral and developing a marketing idea for a concert series. To address the urban-underground target audience, I created and employed a guerrilla marketing campaign for the concert, including a website, promotional stencils, branding posters, an event poster, VIP lanyards and water bottles.